Cake and Bake Show, London 2013

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When I was approached by the lovely PR team behind the Cake and Bake Show to ask if I would like a pair of press passes, it took me all of a second to fire back an email saying ‘yes!’

I’d never been before, but from what I’d heard it would be a baker’s heaven – all the sweet and savoury treats you could wish for, baking supplies and equipment to set you up for life, tonnes of expert demos, and a great opportunity for spotting the rockstars of the baking world.

Ok, so I had to get up at 4.30 in the morning, drive an hour and a quarter to get a coach to London, then get the coach back at 11.30 at night, and not arrive home until 7 in the morning, but it was SO worth it.

My brilliant friend Becky was willing to go along with my insane travel plans, so we turned up at Earls Court and were pretty pleased to see that despite the show being sold out on the Saturday there weren’t any big queues to get in.

While trying to track down the press room, we caught a glimpse of all the amazing goodies on offer – it was pretty overwhelming!

We were kind of hungry when we arrived, so took advantage of the bread, cheese and cakes in the press room. After scoffing down some food, I turned around to see none other than baking GOD Dan Lepard sat at a table. Internally, I was ridiculously excited about this, but for some reason too embarrassed to just go over and say hi – massive wasted opportunity!

The celeb spotting continued throughout the day – pretty much everyone from the current series of Great British Bake Off was there, along with previous winners John Waite and Edd Kimber, and loads of top professional chefs.

We were offered the chance to take part in one of the ‘Classrooms’ – private demonstrations for groups of around 50 people on a wide range of different topics.

Burlesque Baking with Charlotte White

‘Burlesque Baking’ immediately caught my eye, so we went to the session hosted by Charlotte White of Restoration Cake, who was absolutely fabulous – I’ve never seen anyone look quite so glamorous or wear such skyscraper heels to bake in but she totally pulls it off!

She showed us how to ice and decorate a cake in her signature vintage style, which takes inspiration from burlesque artists. Her tips were brilliant, everything from the best way to pick up the sugarpaste and lay it over the cake to piping perfect strings of pearls around the sides – I was inspired, and am going to be attempting to recreate her cake here very soon!

Charlotte White dessert table

Charlotte was also one of the bakers to create a dessert table for the show – basically a showcase of each bakers signature style. Along with the cake catwalk and the ‘wedding cake of the future’ area, this was the place for professional bakers to really show what they can do, and Becky and I were both stunned by just how creative, intricate and fabulous they all were.

Here are a few of my faves…

A lot of the food stalls at the show were giving away free samples, which combined with the food we found in the press room meant we didn’t actually have that much room for buying and eating anything on the day.

Paul A Young brownies

One of the things we just had to try though was Paul A Young’s now infamous marmite brownie, just to see what all the fuss was about.

Becky was definitely not convinced, and to be honest I still haven’t quite made up my mind – on first taste I thought the marmite was way too overpowering, but it was also strangely addictive – put half in the fridge but couldn’t resist going back for sneaky extra bites…

On Cafe macaron

I also bought some macarons from On Cafe – passionfruit and mango, cassis and my favourite, champagne pink peach, as well as a couple of water ganache truffles from The Chocolatier.

We left the Cake and Bake show feeling absolutely stuffed, but also inspired to bake – for anyone with even a slight interest in baking, I would highly recommend you go! Whether you want to stock up on equipment, gape at stunning sugarcraft, learn from the experts or just gobble up some freebies, it’s well worth a visit – I’ll certainly be going back next year!

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6 thoughts on “Cake and Bake Show, London 2013

  1. Pingback: Black and white chocolate showstopper | hungryhinny

  2. Pingback: Vintage Clandestine Cake Club | hungryhinny

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  4. Pingback: Chocolate and vanilla mud cake | hungryhinny

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